Celebrating the Legacy of Toblerone: A Premium Swiss Chocolate Experience

A History of Excellence

Toblerone, the iconic Swiss chocolate bar, traces its roots back to 1908, when Theodor Tobler and Emil Baumann created a unique blend of honey and almond nougat. Over the years, Toblerone has become a beloved treat worldwide, renowned for its distinctive triangular shape and rich flavor.

A Refreshing New Chapter

Recently, Mondelez International, the parent company of Toblerone, announced a significant refresh for the brand. Driven by a desire to strengthen its premium positioning, Toblerone is introducing a new brand campaign titled "Never Square."

The campaign emphasizes the uniqueness of Toblerone's triangular shape, drawing attention to its exclusivity and premium quality. Toblerone is expanding its product range with new flavors and formats, appealing to the evolving tastes of chocolate enthusiasts.

Get ready to experience the reimagined Toblerone, delivering an exceptional chocolate experience that has captivated generations. Stay tuned for the latest updates on this exciting brand transformation.